The parody series "Sancho from the Ranch" was part of the St. Petersburg television program "Chameleon", curated by the famous director Yuri Mamin. The idea of this parody was that the supposedly Mexican TV series "Sancho from the Ranch" was seen by viewers in two guises at once: on the screen and behind the screen. On the screen there are heartbreaking incidents in sunny Mexico, and off the screen an ordinary Russian family is watching them with excitement – grandmother and grandfather, father and mother, daughter and son. The trick is that they also appear in exotic Mexican roles, and seem to be watching themselves.
A group of Swedish tourists are on the way to a Russian village to witness the so called 'Festivity of Neptunus', in which the inhabitants take a dive in a hole in the ice. This tradition, however, does not exist at all. The inhabitants try to make a good impression by starting the 'tradition' to please the tourists.
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