The number of smokers in Europe is declining, yet the tobacco industry is still making considerable profits. Electronic innovations such as e-cigarettes and tobacco heaters play a significant role in this. Both are said to be far less harmful than conventional cigarettes. But is the aromatic steam really not a danger to our health?
Amidst radical changes in nicotine use globally, one filmmaker's journey through the confusion & fear leads to a startling discovery about Earth's most hated stimulant. Society may be changed forever.
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